![]() ![]() In short, the subjects' own conduct toward the accomplices shaped their perception of them – "You tend to like the people to whom you are kind and dislike the people to whom you are rude." Across the board, the subjects who received the insults were rated as less attractive than the ones who got encouragement. Afterward, the teachers filled out a debriefing questionnaire that included questions about how attractive (as a human being, not romantically) and likable the learners were. In the other run of the experiment, the teacher insulted and criticized the learner when they erred. In one run, the teachers would offer encouragement when the learner got the patterns correct. Each teacher was to try out two different methods on two different people, one at a time. The learners would then be asked to repeat the patterns. The subjects were told the learners would watch as the teachers used sticks to tap out long patterns on a series of wooden cubes. They had their subjects administer learning tests to accomplices pretending to be other students. In 1971, University of North Carolina psychologists John Schopler and John Compere carried out the following experiment: The second group liked him the least, the first group the most – suggesting that a refund request by an intermediary had decreased their liking, while a direct request had increased their liking. All three groups were then asked how much they liked the researcher. After this competition was over, one-third of the students who had "won" were approached by the researcher, who asked them to return the money on the grounds that he had used his own funds to pay the winners and was running short of money now another third were asked by a secretary to return the money because it was from the psychology department and funds were low another third were not at all approached. The initial study of the effect was done by Jecker and Landy in 1969, in which students were invited to take part in a Q&A competition run by the researcher in which they could win sums of money. When we next met in the House, he spoke to me (which he had never done before), and with great civility and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death. ![]() He sent it immediately, and I return'd it in about a week with another note, expressing strongly my sense of the favour. Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. ![]() In his autobiography, Franklin explains how he dealt with the animosity of a rival legislator when he served in the Pennsylvania legislature in the 18th century: Franklin's observation of effect īenjamin Franklin, after whom the effect is named, quoted what he described as an "old maxim" in his autobiography: "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged." Every person develops a persona, and that persona persists because inconsistencies in one's personal narrative get rewritten, redacted, and misinterpreted. The Benjamin Franklin effect, in other words, is the result of one's concept of self coming under attack. People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions. An explanation for this is cognitive dissonance. The Ben Franklin effect is a proposed psychological phenomenon: people like someone more after doing a favour for them. The eponym of the effect, Benjamin Franklin ![]()
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